If you’re new to the tender response process, Dawtek's Kristine Daw has the following tips to help you write a winning tender. This is the first in our posts from tender industry experts. Kristine brings 20 years of tender writing expertise to our readers.
Make your tender stand out from the crowd
If you’ve been operating a business for long enough, it’s likely that regardless of the sector you’re in, you’re dealing with a lot of competition. It’s no different when it comes to the tender process - your organisation is going to be competing against many others for the same tender. In my experience, we’re talking about hundreds or even thousands of competitors.
So as you can imagine, ensuring your tender stands out from the crowd is vitally important. For example, if you are in the cleaning or security industries, you are more likely to have competition that provide similar services. At the end of the day, it’s those seemingly small details that might just make your bid stand out to a tender panel. I’ve put together some simple and highly effective ways that can really make your tender shine.
1. Use all templates and formats provided and follow them carefully
2. Pay attention to the actual structure of your document
3. Do your homework
4. Get your presentation right
You also want to ensure that your bid has been proofread, preferably by someone who isn’t involved in writing your tender application. When you’re looking at a document over and over again over the course of weeks or even months, you start to miss those typos/grammar mistakes that won’t put forward your organisation in the best light possible. It’s well worth paying a professional to proofread and refine your documents.
5. Use call-out boxes to highlight information
6. Use images and graphs to effectively represent information
8. Include testimonials and outcomes to demonstrate your ability
9. Proofread your tender meticulously
Our best piece of advice for proofreading, is to give your tender to someone who hasn’t been involved in the process. Remember, you’ve probably been looking at this document for hours on end. A fresh set of eyes won’t just pick up those tiny mistakes to ensure your tender is professional, they’ll ensure someone is questioning anything that isn’t entirely clear, or that could be better articulated.
10. Be timely with your submission
At Dawtek, my core services are tender writing and tender training. From tender preparation and online tender courses to reviews, critiques and the preparation of supporting documents, I am your one-stop destination for all things tenders. Oh, and I am part of that small minority of people who actually loves writing tenders!
If you’d like to connect with a tender writing professional with almost two decades’ worth of experience, let’s organise a time to chat.